National Sorghum Producers launched a new and enhanced version of SorghumGrowers.com Feb. 27 with a refreshed brand and focus on increased grassroots engagement.  Key features of the website include an easy-to-use advocacy platform for enhanced member engagement, a robust digital magazine section to extend the reach of NSP’s quarterly print publication Sorghum Grower magazine, and new opportunities for digital advertising.

“The importance of grassroots representation by producer organizations is more critical now than ever,” said Jennifer Blackburn, NSP external affairs director. “Sorghum members are at the very heart of our organization and are the basis for why we exist. Creating an online resource acknowledging our base was important, and this new site provides a space where sorghum farmers can learn about the latest legislative and regulatory issues and engage easily and effectively at home or on-the-go.”

The new website is a much anticipated addition to NSP’s digital assets and meets member needs in a number of ways.

New and updated features include:

• Responsive, dynamic sizing allowing for uninterrupted viewing on computers, smartphones, tablets and more.
• An advocacy page where farmers can sign-up to receive action alerts from NSP, along with tips to become more engaged at home and in Washington.
• Impact page featuring wins and the financial return NSP has achieved on behalf of sorghum producers starting from its founding in 1955 to ending the China case in 2018 and more.
• All-new Sorghum Grower magazine section where articles can be browsed by issue or topic, plus digital advertising availability.
• A page for the newly-developed “Sorghum Smart Talk” podcast, where viewers can listen to the latest episodes.
• More information about the National Sorghum Foundation and its scholarship programs, plus ways to donate.

The new website with these improved features will make it easier and more efficient for sorghum producers to access needed information and engage in key issues. To learn more and see how NSP is striving to improve your online experience, visit SorghumGrowers.com.

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This story originally appeared in the Spring 2019 Issue of Sorghum Grower magazine in the NSP Update department.